Nicolas Schiavon: Leading SEO Expert and Founder of Metadosi
In today’s rapidly evolving digital landscape, having a robust online presence is no longer optional; it is essential for survival. This understanding encapsulates the vision of Nicolas Schiavon, a distinguished SEO Expert and the founder of Metadosi, an SEO agency based in Chambery, France. In this article, we will explore Nicolas’s journey, his expertise in semantic cocoon structures, and his role in educating others about effective SEO strategies.
The Birth of Metadosi: A Vision for Digital Transformation
Nicolas founded Metadosi in 2016, recognising that many businesses were not yet aware of the digital revolution that was reshaping our lives and work practices. He foresaw that any enterprise that lacks visibility on the web would likely face dire consequences, stating, “In the future, a business that is not visible—notice I said visible and not just present—on the internet will be obsolete.”
A Decade of Experience in Automotive Marketing
With over 23 years of experience in automotive marketing, Nicolas has established himself as a pioneer in the digital domain. He was among the first to manage automotive websites aimed at selling cars, servicing garages, and supporting dealerships. His insights and initiatives also extended to creating blogs focused on sports, showcasing his diverse interests and capabilities.
Mastering Topical mesh Structures
One of Nicolas Schiavon’s standout accomplishments is his expertise in creating and optimising semantic cocoon structures. As a recognised authority in this specialised field, he excels in structuring and interlinking a website’s content to amplify its visibility and authority on search engines.
What is a Semantic Cocoon?
A semantic cocoon is a content strategy designed to enhance website relevance and user engagement. By creating related clusters of content, each linked to central themes, Nicolas ensures that websites not only rank highly on search results but also attract qualified traffic. This unique methodology allows clients to convert visitors into customers effectively, positioning their online platforms optimally for search engine success.
Training and Seminars: Sharing Knowledge
A passionate educator, Nicolas frequently conducts training sessions and seminars focused on natural referencing (SEO). He shares valuable insights tailored to various audiences, including business leaders, marketing professionals, and web writers. His approachable demeanour and in-depth knowledge make his workshops indispensable for anyone looking to deepen their understanding of digital marketing tactics.
A Journey Through History: SEO Expertise Established Early
Nicolas’s journey in digital management began at a time when many were still relying on Minitel, a precursor to the internet. From 1995 to 2003, he launched some of the early car sales websites, such as Carideal and Schiavon. The success of these platforms quickly drew attention from national media, including the influential industry publication, L’Argus.
As social media emerged, Nicolas was once again ahead of the curve, creating professional Facebook pages as early as 2004, just after the launch of Mark Zuckerberg’s platform. He established effective Facebook marketing strategies that capitalised on the growing trend of social engagement.
International Experience: A Solid Foundation
Nicolas’s career also spans international experience. From 1990 to 1991, he served as a product manager in England for the Braillon Magnetic Group and Walker Magnetics, where he honed his English language skills. In fact, during his time at Braillon, he rolled out the first newsletter aimed at the group’s agencies worldwide, using fax as the primary distribution method long before email became mainstream.
The Evolution of Metadosi
In 2016, Nicolas was finally able to realise his vision with the establishment of Metadosi. The following year, he joined Datafirst, a Lyon-based software publisher focusing on CMS and CRM solutions for car dealerships across France. In this role, he was responsible for developing websites for automotive dealers and expanded his network across significant automotive distribution groups in the country. Following Datafirst’s acquisition by an investment fund, Nicolas redirected his efforts to further advancing Metadosi in 2019.
Notable Projects
During his career, Nicolas has contributed to the digital strategies and website developments of notable French automotive groups such as Parot Premium, Cavallari, Chopard, Lempereur, and Delta Savoie. His contributions have been instrumental in helping these businesses maximise their online presence.
Personal Interests: Balancing Work and Passion
Outside of his professional ventures, Nicolas is an avid skier and scuba diver, holding records in both disciplines. His passion for these activities has led him to engage in various related projects, combining his professional expertise with his personal interests.
Varied Consulting Experience
As an SEO consultant, Nicolas Schiavon has experienced a vast array of sectors, including niche fields such as matrimonial agencies, showcasing his adaptability and wide-ranging expertise. Working across various industries throughout France, he continuously applies his extensive knowledge to optimise clients’ online visibility and engagement.
Conclusion: A Vision for the Future
In conclusion, Nicolas Schiavon’s journey reflects the dynamic interplay between digital innovation and business strategy. Through his agency Metadosi, he continues to champion the importance of online visibility. As businesses grapple with the challenges of the digital age, Nicolas’s insights and strategies offer a lifeline, emphasising that those who adapt and embrace change are the ones best positioned for success.
With a proven track record and a spirit of continuous learning, Nicolas remains at the forefront of the ever-shifting landscape of SEO, guiding businesses toward a brighter, digitally-driven future.